Anagramme
Art direction, lettering
Brand strategy LoMa
2025
Anagramme is an interior architecture studio based in Toulouse. In collaboration with the brand strategy agency LoMa, we partnered with the studio to redesign its visual identity.
The project aimed to reflect Anagramme’s singular approach: designing spaces as living experiences, where each project is shaped through the dialogue between volumes, materials, light, and color, with particular attention given to local context.
The identity is built around a custom lettering inspired by Bauhaus geometric typefaces and the constructivist principles that deeply transformed modern graphic language: geometry as a universal language, asymmetrical compositions, and dynamic balances. The logotype is paired with a complementary cursive typeface, creating a contrast that informs a flexible editorial system, leaving generous space for imagery and rhythm.
The result is a clear and contemporary visual language, conceived as a natural extension of the studio’s approach: a living architecture, sensitive and enduring.
